Technology Doesn't Sell Your Temecula Home For Sale, You Do!

Many people in the local Temecula real estate market believe that with all the technology available they should sell their house easily.  With the internet as a great source of information, they get keyed into all the different ways to market properties.  They read articles such as this one but focus on selling new technology products in the real estate market.  Then when they interview agents they often focus on the wrong things and forget the important ones - experience, honesty, and results.

There is no doubt that we have incredible technology available online, in our phones, and everything in between.  As an successful and experienced Temecula real estate agent, I get 3-5 phone calls a week for a new website, widget, lead system, bar code, blog, you name it.  Each by a company that is working hard to get my business and make their product seem indespensible to me and my clients.  Did you know I can pay extra money to have bar codes put on my sign so people with smart phones can take a picture and thereby get the price and stats on the home with a link to my page?  It sounds very cool but honestly it isn't all that practible. 

They also tell me that if I show up to my Temecula or Murrieta listing appointment wielding an IPAD connected to a network, I will look more diligent and on top of things with my client.  That as an agent that embraces technology I can show how I use a different product to quickly create a electronic property flyer and syndicate it to Craigslist, Zillow, and all these other sites as well.  Those concepts are just the tip of the iceberg.  Trust me, there are systems and technologies for everything which are all designed to save me time while making me look good to you.

In the last year, I have had more home sellers demand that I list their house on Zillow, Trulia, Craigslist, Twitter and all of these numerous online forums. They also want me to create a separate webpage for their home, and on and on.  Some young agent who has more dollars than common sense showed up for a listing appointment with all these gadgets and wowed them.  But he didn't actually tell them how to price and sell their home.  That is what he is supposed to do by the way - sell your home and protect your financial interests. 

Ironically, the goal of all these technologies isn't to sell your home, it is to help me get your Temecula or Murrieta real estate listing!  That is why the sell them to make me look good and competent.   The companies selling this stuff tell me if I wow you with their products it will help my listing appointment conversion rate (read not sell your home).  The old saying here works - if you put make-up on a pig, it is still a pig.  What you want is a Temecula or Murrieta real estate agent that gets it done.  And you can tell that by experience and results.  I just shiver when hi-tech sellers are telling me to use all this techology for them while standing amid a huge messy home that will never sell when people see it!

Because of all the cool technological innovation, many of my Temecula listing clients think they don't need to help sell their home.  They have forgotten the most important fundamentals which is curb appeal, a clean house, good yard maintence, pricing, and good decorating inside.  My job is to help them with this while delivering folks to view their home.  Technology can help me bring more people but only the house truly sells the house if you know what I mean.  Don't get me wrong, I use lots of technology nowadays and love it.  But there is so much useless stuff out there and the key for any Temecula real estate client is to find a good, experienced, and proven agent to do what they do best - give you an expert level of experience and tell you how to make your home the most marketable possible.